ABOUT the
owner

the ‘A’ in ‘type-A’ stands for Alex,
by the way

Welcome to my little corner of the internet! I’m Alex, and if I could describe myself in one word, it would be LOUD. In all aspects of my life and from the moment I came into this world, I’ve typically always been the loudest person in the room, both physically and figuratively. I grew up feeling like it was one of my worst traits, until I realized it was one of my best.

I’m loud audibly because I have something to say, and I’m not afraid to say it. I’m loud emotionally because I love to make others feel radiant with my positive and exciting energy. Above all that, I’m loud in my passion for serving others and having a fun time doing it. So you tell me: do you see that as a strength or a weakness?

I was born in Miami, FL in the 90s, a middle-child and second-generation Cuban-American (and so proud). Culture runs deep here in South Florida, and I loved growing up with it ever present, along with the beach and big city a mere 20-30 minutes away. Since then, I’ve moved a bit more north with my husband of 3 years (together for 12), but I still need to be close to the ocean - it’s where I feel the most grounded and closest to God.

I graduated college with a Bachelor’s Degree in Nursing, working as an RN for 6 years after in hospital settings, clinics, and even remotely as a triage nurse. I. was. miserable. Nursing was not at all what I dreamt it would be - more corporate than selfless - and it ate away at pieces of me year after year until, by the grace of God, I was let go from my very last nursing position. Forcing me out of my comfort zone, I had dreamt of LISTA for years prior and decided to take the leap.

While I was still pursuing my nursing career, I had felt nudges here and there toward my purpose with the occurence of various life events. The first time my parents took us on a luxurious vacation to Hawaii, I beamed with excitement at the prospect of learning all about the Hawaiian culture and getting to see off-the-beaten-path beauties that only I had the patience and persistence to look for. Then, my first true experience in event planning came when my husband and I decided to get married. I spent over a year meticulously planning our wedding from start to finish, and felt so much pride and joy when the final result came to fruition and was even more beautiful than I had pictured it (you should see my color-coded agenda from that year, lol).

From that point on, you couldn’t stop me from taking over the family trip, getting the friends’ trip out of the group chat, or volunteering as tribute to host any and every birthday party, holiday, or Superbowl Sunday. I planned multi-country European vacations for family members and myself, several weekend getaways with friends, bachelorette weekends, and even another wedding. By the time my nursing career had come to an end, it just so happened I was in the thick of planning my best friend’s baby shower, and that’s when it suddenly became plain to see - it was time to open for business.

I realized that not everybody enjoys the aspects of planning for things in advance, like keeping a multitude of details organized or sifting through pages of possibilities online. Friends of friends started to ask for help with what I had already been doing for loved ones for years. I began noticing when people said things like “How did you manage all this by yourself?” or “Thank God you helped me with this, I could have never done it on my own!”.

No matter what season I’ve been in, I’ve always been driven by serving others with what comes easy for me but stressful for you. If you’re familiar with the Enneagram, I am a 3w2 which briefly translates that I’m motivated by achievement and recognition (hi, perfectionism) but also by helping others and putting others before myself (a blessing and a curse sometimes).

Keeping a long story long, lol, I want everyone who lands on this page to know that I am so grateful that you’re here, and won’t ever take your trust for granted. I can’t wait to be your go-to for all things planning!

TL;DR I love you, I’m a perfectionist, and I want to help!